Nowadays, more than a considerable percentage of our population have access to smart phones and because of that, we make sure your website is mobile-friendly and we listed 10 reasons why you should take advantage of such a large audience:

1. Your customers expect you to be online

In today’s modern age, two-thirds of people expect businesses to have some sort of web presence to list their products, services and company info. It is often disappointing when potential customers can only find third party information about your business instead of it being first hand information.

2. It gives your business more credibility

One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.

3. It increases your customer base

Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.

Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.

4. Showcase your products & services

Being online in itself is free advertisement to a wide audience of people. It allows you to take advantage of this and list everything you have to offer with a very high chance of attracting more customers.

5. Brand Showcasing

Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.

This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.

6. Organic Traffic / People are searching for you online

Once your website is online and optimized for search engines, you have a chance of showing up in search results. Google estimates that each day about 3.5 billion searches are made. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.

7. Saving time + Customer service

Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.

8. Updates & Announcements

Having a website that is online 24/7, makes it easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that your business is  doing. When something is particularly relevant to them, it increases the chance of you being able to up-sell them.

9. Digital Marketing

If you plan on using digital marketing to increase your leads and grow your business, you’ll most likely want to drive traffic to your website. To do this effectively, leverage historic traffic that has been going to your website so you can target the most qualified customers and get the best ROI (Return on Investment) on your ad spend. This is something that can’t be set up retroactively, so it is best to get your website running early even if you’re not planning on running ads at the moment.

Websites have become essential to business today. We strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start now!

10. The narrative is yours to control

Social media and the web have become the wild wild west of information and it has become very hard to control what people say about you or your business. In this case having a website allows you to write your own story as it where and give people first hand information as you see fit.